Sarah Douag is a travel and hospitality journalist with a background in tourism and marketing. After several years working in the travel industry, she transitioned into journalism to explore the people, trends, and challenges shaping global tourism.
Originally from France and now based in Amsterdam, Sarah has contributed to respected publications such as trade publication Le Quotidien du tourisme, Le Figaro, Le Monde, and hospitalityInside.com. Her reporting focuses on emerging topics like sustainable travel, the rise of hybrid accommodations and AI, and how the industry adapts to global shifts.
Her work is known for its analytical depth and clarity, offering insights into industry trends and challenges. Her most recent articles have explored issues such as the impact of U.S. tariffs on tourism and the role of European CEOs in advancing decarbonization efforts within the hospitality industry. Her ability to dissect complex topics makes her a respected voice in travel journalism. With over 15 years of experience, Sarah Douag continues to provide valuable perspectives on the evolving landscape of global tourism and hospitality.