"We are Europe."
HOT aims to break from tradition with a no-nonsense "Unconference" for the hospitality industry. There’s no fluff, no formalities — just honest conversations and practical strategies that drive real results. It's a space dedicated to meaningful dialogue, real stories, and actionable insights. It's where attendees, from leaders to newcomers, can come together to exchange ideas, learn, and collaborate for a brighter future for Europe's hospitality industry.
Uniting the impossible – bringing together the private sector and public sector actors to forge strategies for mutual benefits of all involved for sustainable economic growth. Hotels Tomorrow sees itself as a future-orientated next-gen event for the European hospitality industry, with the aim to strengthen it and make it more resilient.
HOT is an interactive pan-European hospitality event with immersive content, new perspectives and provocative speakers, who understand what drives the business and can actively involve participants.
To strengthen Europe’s hospitality business. Europe is the powerhouse in global tourism, the diversity of its countries is the key magnet for tourists. Nevertheless, competition and common challenges remain, so Europe needs to be explained time and again, to engage with the diverse structures, cultures and the European Union. Only then will hospitality concepts work.
The HOT event is aimed at European and international hospitality investors, owners, operators, developers and founding sources, policy makers, industry specialists that understand all factors influencing the European hotel investment climate.
Speakers will share their knowledge, experience and foresight and will not hold back in criticizing, but equally encouraging the industry’s key players on how to move ahead successfully.
Ask questions, get answers, look for solutions. Industry insiders, movers and shakers, experts will shed a light on external factors and politicians will share the stage to showcase best practices, market and industry data that will serve as a foundation to finding solutions.
Egos take a back seat at HOT. The topics are “on stage”, moderated and inspired by specialist experts and journalists with content from all over Europe: Western Europe including UK/Ireland, South-East Europe, the Nordics down to the Mediterranean.
The hospitality industry is currently undergoing a massive upheaval; traditional strategies and concept patterns are falling into disarray; unknown new ideas are emerging at such a rapid pace that even well-organised companies are unable to keep up. This is why HOT creates free space for complex topics that require answers and orientation.
At HOT, keywords are, among others: investments, traditional and alternative financing, real estate, PPP/Private Public Partnerships, EU & ESG, dealmaking, disruption, innovation/technology, infrastructure and destinations, markets and people, new gen, new supply, new living segments....
"Invest Where Innovation Meets Resilience: Europe’s Hospitality Reinvented."
In a competitive global market, European tourism is at a turning point. HOT cuts through the noise with a no-nonsense look at real opportunities.
Meet the people behind profitable, resilient projects and learn where to put your capital to work in a future-ready hospitality sector.
From game-changing ventures to sustainable growth models, HOT is your fast track to investments that count.
"Turn Insights Into Action: Real Strategies, Real Results for Tomorrow’s Hotels."
We’re bringing you real stories and proven best practices from Europe’s most successful operators. Gain actionable insights and learn directly from leaders who are shaping a resilient, competitive hospitality industry. Join us to discover what’s truly working in the field, and leave with strategies you can apply to strengthen your own hotel operations.
"Join Forces with the Private Sector Newsmakers to Ensure the Continued Global Dominance of Europe’s Tourism Industry"
HOT will sit side by-side the policy makers and investors to create the platform for real dialogue. The public sector will present mind-blowing research results and big data not only to impress the private sector with stunning information they are sitting on, but to help investment flow to the direction that best serves the needs of both parties for the benefit of Europe’s economic growth. Clearly leading to a win-win-win strategy for all involved.
