Successful premiere of the Hotels Tomorrow Unconference –
HOT 2026 in preparation ‍

The road to Paris was the right one for Hotels Tomorrow (HOT): The doors to the new Unconference opened on 30 June/1 July 2025, at the Pullman Paris Tour Eiffel. The road to get there was fraught with obstacles, but the vibes for something new are pulsating. Focusing on Europe was simply"hot", perfectly in tune with the zeitgeist.

The response to Hotels Tomorrow 2025 was very positive and inspiring. We are now looking forward to HOT Edition 2, taking place on 16 - 17 June 2026, again in Paris and at the Pullman Tour Eiffel.

The birth of HOT

When the three organisers, Marius Gomola, Marc Werner and Maria Pütz-Willems (the "3M's"), announced their joint plan at Expo Real Munich in October 2024, the decision had just been made. After many positive discussions with insiders,there was broad agreement on the need to focus on Europe and the desire to delve deeper into current industry topics – even beyond the classic investment conference topics. The mindset has changed. This is where HOT comes in.

The hotels of tomorrow can only survive through fair partnerships between owners and operators, between employees and locals, and with suppliers – all under the umbrella (and framework) of the EU, while guests are still the ultimate decision-makers who vote through their booking commitments. It defines our living environment, both business and private. In tourism, Europe is still the powerhouse of the world. Paris has been the most visited destination in the world for years – unrivalled.

Conversely, fragmented Europe, with its magnificent history and beautiful destinations, is a trigger for a great deal of capital from other regions of the world, continuing to flow into Europe’s traditional and emerging tourist destinations. At the same time, millions of Asian tourists are flocking to Europe. And it is precisely here that young companies are emerging—more digital and less established than many of their counterparts—with ambition, innovative ideas, and a hunger for capital to enable them to grow faster. The world is changing, with positive effects and new opportunities for the hotel industry too!

Gustave Eiffel inaugurated it in 1889, accompanied by much incomprehension, criticism, and resistance. His pioneering spirit should also be transferred to HOT and the hospitality industry to spark new impetus.

This world-famous landmark is pure motivation for the HOT organisers. Their partners and participants have long been calling for more in-depth content, as well as EU topics and issues that go beyond their own horizons. The industry contacts surveyed by HOT during the discovery phase called for guardrails for their corporate strategies. Dynamic change reshapes thinking and demands new communication formats.

What can you expect 2026? We will continue to refine the profile of the Unconference, come up with new ideas and formats, leaders and leading topics in a more personal, relaxed and European atmosphere.  At "European" prices and with down-to-earth sponsorship.

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